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Customer Communications
Management for superior customer experience and building trusting
relationships. In this campaign management system the application
allows the design, creation and management of marketing campaign
projects, resulting in lead identification and qualification.
As per Don Peppers, partner with Peppers & Rodgers Group
says, 'CRM is a powerful weapon in the battle to satisfy current
customers and win new ones. Nothing affects consumer loyalty,
or the propensity to consolidate accounts, as much as relationship-building
activities. Implementing effective CRM strategies has a distinct
and quantifiable effect on an institution's customer satisfaction,
customer retention, and likelihood of receiving future customer
referrals.
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 Customer
Experience Management-Targeted Marketing
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On top of it, it costs only one
tenth of the printed direct mailers. But here's the clincher:
GartnerG2 has verified that e-mail campaigns are significantly
less expensive to execute than traditional direct mail. Currently,
average e-mail costs range from $5 to $7 per thousand, while
direct mail costs range from $500 to $700 per thousand. It's
the ideal solution-e-mail costs less and works faster than direct
mail. E-mail marketing is particularly effective when used for
customer retention, cross selling and up selling objectives.
The email list is demographically defined on the basis of the
target market customer profile and so ensures higher customer
response. The newsletters have Opt-in and Opt out options as
per permission mail rules and guidelines. This allows better
receptivity and customers are favorably disposed. |
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Newsletter Wizard -For professional
messages |
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Permission email marketing impacts
the brand perceptions of brands and products. The newsletters
and mails are personalized as per the customer or audience profile.
Mails can be created in HTML layouts and any type of attachment
files also made. Web bugs are created to track the customer
responses. This feature allows the user to create professional
messages that allows for the customer to have a better experience.
The newsletter fulfills their hunger for information and allows
the user to get future business from existing customers. |
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Reports |
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NewsletterOrganizer allows web-based
reporting with real time monitoring, channel analyzes, response
reporting, and campaign measurement. The newsletter has web
bugs that allow the user to track the customer and his habits
and also understand his preferences. These reports assist him
in product development and marketing. User can view campaign
wise open rates, view open rates by basis of individual subscribers. |
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Communications
feedback, building customer loyalty |
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As per Juniper Communications email
marketing is the most cost-effective online marketing tool,
with a 5% to 15% client response rate. One of the best aspects
of e-mail marketing, compared to traditional marketing tactics,
is how quickly it can reach your customer and make the sale.
This has been dramatically illustrated by GartnerG2 research.
It takes four to six weeks to complete a direct mail campaign
versus seven to ten business days for an e-mail campaign. Responses
to direct mail take an average of three to six weeks, while
responses to e-mail take an average of three days. The entire
cycle of the e-mail campaign from creation to delivery and response
is one tenth the time of traditional direct mail (findings of
GartnerG2).With feedback the target list can be distilled further
and success rate improved. More targeted messages and products
developed. |
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